This new premier digital billboard is located at the Washington Street Exit. It is the last billboard on the north side of I-40 before you get to the I-40 / I-27 Interchange. It reads to all local traffic going into Downtown. Also reads to all students exiting Washington Street who attend Amarillo College. It is viewed by all eastbound traffic going to OKC and DFW. Located in a dark area, this unit can be seen for miles at night. It would be a great brand awareness sign for any business.